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Is AMP mandatory? Is it absolutely necessary to migrate to AMP?

As everyone knows mobile is playing a significant role in the web space, there’re more searches on mobile now than on desktop on Google’s platform.  So this poses a problem for websites that are on those mobile devices because they can be Slow Loading, Nonresponsive, Content Shifting, So it will hard to Navigate on the phone for the user.

Publishers had found that 53% of people abandon a website that takes more than 3 seconds to load. Then the slower your site is, the lower your conversation rates will be, and publishers want to create revenue, so they are bogging down their sites with ads which make the user experience worse. If Publishers want to figure out the way of generating real revenue without disturbing user experience, Then the Perfect solution is Google AMP.

Accelerated Mobile Pages (AMP) іѕ аn open ѕоurсе аdvаntаgе thаt aims tо dеlіvеr mоbіlе орtіmіzеd content whісh саn lоаd promptly аnуwhеrе. Instead of traditional mobile pages, AMP has a stripped down form of HTML which is designed to be super lightweight and Super Fast. AMP is basically built for News related content as the Project is grown it’s been also released for more types of content like E-Commerce Product Pages.

Is AMP mandatory?

After knowing all the details about AMP and how it will affect on people while running on their own sites. This Clearly indicates that Implementation would be mandatory for news sites, blogs, and E-Commerce Sites. It’s kinda obvious that Google will definitely push this feature hard. And these Listings is the huge evidence of Accelerated Mobile Pages that get treated into mobile search results. If you have a blog or E-Commerce Site, then soon implement AMP.

googles-accelerated-mobile-pages

People who run a blog or E-Commerce Site, you will be the best to be served by this implementing technology sooner rather than later because this accelerated Mobile Pages is specifically intended for post-like and Product-like content; otherwise, people who run a blog or E-Commerce Site do have the risk of falling behind in the competition. And so many webmasters would need to build valid AMP pages manually.

As you can see in below links, building AMP-compatible pages in WordPress is quite easy. Though, 75% of the websites that don’t run on the platform will be wondering how to build Accelerated Mobile Pages by hand.

Read: 

Step-By-Step Guide to Implementing AMP on WordPress

Guide to E-Commerce for AMP

Step-By-Step Guide for How to Insert ADS between post content in AMP

Conclusion

As we all know this Accelerated Mobile Pages is the next biggest change coming to the mobile web publishing. But for now, the implementation of AMP is quite important for Content and E-Commerce websites, for special attraction in mobile search results.

The People who are running WordPress sites, are lucky of this development it’s gonna be as simple as installing a plugin.

Later on, as things unfold, we are likely to see some additional solutions that will be similar to Kaludi brothers that enable us to build customized Accelerated Mobile Pages, so all you need to do is keep your eyes peeled.

So have you implemented AMP on your own or your client’s site, and what are your views about the project as a whole? Do Let us know and share your views in the comments section below!

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Updated on March 22, 2019

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