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How to exclude the AMP traffic from ?

Are you seeing a lot of AMP traffic from to your site?

If you’re using the AMP for WP plugin, Google is likely caching some of those AMP pages and sending you the traffic, and then counting it as a referral.

To avoid this, you’ll want to use a referral exclusion for In this guide, we’ll show you how.

Use referral exclusion

We recommend adding a referral exclusion with the following domain:

This will prevent all cached AMP subdomains served by Google from breaking sessions incorrectly.

Adding referral traffic sources

Step 1: Sign into Analytics account at

Step 2: Click Admin.

Step 3: In the ACCOUNT column, use the dropdown to select the Analytics account that contains the property you want to work with.

Step 4: In the PROPERTY column, use the dropdown to select your property.

Step 5: Click Tracking Info.

Step 6: Click Referral Exclusion List.
Step 7: To add a domain, click + ADD REFERRAL EXCLUSION.

Step 8: Enter

Step 9: Click Create to save.

That’s it! Now you know how to set a referral exclusion for your, so Google Analytics doesn’t count some of your AMP pages as a referral.

That’s it for this tutorial!

We hope it helped you. If you have any feedback or questions, then please share them in the comments section below.

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Updated on June 14, 2021

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