AMP SEO: Does AMP can help you improve SERP & SEO?

At this point, everyone knows that Google is a giving high priority for Mobile-friendly pages. While everyone was busy in making mobile friendly pages, Google comes up with the great open source initiative called Accelerated Mobile Pages (AMP). There are two benefits behind this important initiative is Quick Read Carousel showing up in search engine results and higher ranking factor.

Browsing on mobile while moving will mean that your internet speed will be not always fast. So it’s the best option optimize the mobile browsing experience of for all users. AMP pages load 4x times faster and use 8x fewer data when compared to regular web pages.

What’s the Difference Between AMP and Non-AMP Mobile Browsing?

1. Google AMP forces the user to use a streamlined version of CSS.
2. Google AMP does not allow manually entered javascript; it has its Javascript library which forces your images to lazy load.
3. Javascript is not allowed at all. (But there are some loopholes that we can create Share buttons and to display ads)

Who benefits the most?

Site owners and users have equal benefits. It’s much faster and more streamlined for searchers, especially on mobile devices that tend to be a little bit slower connection-wise.

Google SERP

Although AMP is not a search engine ranking factor. However, all know that mobile friendly, Page load time is the primary ranking factors. By enabling AMP, your blog posts and pages will load 4x faster and consume 8x fewer data than non-AMP pages. Amp pages are mobile friendliness. Thus your blog will have good reason to rank better in mobile search engine results. Google SERP displays the AMP enabled articles with visually dominating thumbnails which include large images.  AMP is rewarded higher in ranking and then slow non-mobile friendly pages.

This can help Bloggers or webmasters maximize their Google SERP, fast-loading articles which will lead to more page views, fewer frustrated readers, and an easy path to SEO.

AMP will affect SEO in regards to clicks, impressions, user experience, and speed.  If the site dows not satisfy the user need, The smartphone user will immediately switch another site, and 80% of smartphone users switch due to loading time. Since the AMP module appears at the top of the SERP (for now), organic results are pushed everything else down.

Now let us see one line Quick points on AMP SEO

What is AMP?

• Publishers and Technology -Improve mobile content ecosystem.
• Load Fast, Easy to Explore.

Key benefits of AMP

• Visually dominating thumbnails in search Results.
• Faster Pages.
• Lower Bounce Rate nad Higher Conversation Rates.

Type of Content Supported

• News Blogs, Video Blogs, Gif’s
• For E-Commerce (Ebay is first E-Commerce site to implement AMP)

Conclusion

Early Adopters of AMP can grab the first position in mobile search results. You don’t have to the techie to implement and making it SEO friendly, Simply follow this How-to guides. That’s it, your website’s the secret doors will be opened for organic traffic.

Do you have an Accelerated Mobile Page? What is its impact on your mobile SEO? Share your feedback and Ideas in the comment section below.