AMP as a concept has been initially utilized mainly by Google and Twitter. However these days almost every web portal wants to incorporate primarily because no one wants to lose their customers. It has been observed in numerous surveys that individuals tend to experience frustration when the internet speed is low. Network companies offering fiber internet or 4G mobile data illustrate the growing demand for speed internet. While having speed internet is one component, having web pages that load quickly are another component which is crucial.
The web portals use AMP to make web pages light and easy to load. Basically, AMP pages use the less complicated code and intensive caching.
AMP Takeover the exclusive feature only for AMPforWP Plugin users. By enabling the AMP Takeover feature from AMPforWP settings, AMP theme will take over the active WordPress theme (Means even your Non-AMP pages will load AMP version) and you need not to worry about the theme look and functionality. AMPforWP has 3 different layouts where Swift Theme plays the major role in AMP Takeover feature.
Swift is a mobile-first theme for AMP, which looks great on the desktop but it’s actually designed for the mobile visitors, giving them a pleasurable user experience to read and navigate through the content.
This question is simple, as we all know that AMP pages take less than a second to load and the user can archive the same speed with the same user experience on Non-AMP pages with AMP takeover feature. Why is page speed important? let us have a brief look.
Earlier in 2006 Google has conducted a survey to study users behavior by increasing the number of search results from 10- 30. In the analytical report, Marissa Mayer stated that the increased number of results has resulted in the decrease of traffic and revenue by 20%. Google identified the reason for same as the increased time to load the search result page as a consequence of increasing the number of results. While a page with 10 results took 0.4 seconds; it took 0.9 seconds to load a page with 30 results. Although it cannot be stated that web page load time is the sole reason for the decline of traffic the significance of load time factor cannot be ignored.
With the growing mobile user base emphasis is also laid by the companies to provide these users a comfortable experience accessing their web pages on mobiles. Google is trying to give best online experience when they interact with the web pages in its mobile index.
The speed with which a web page loads has the direct impact on the web traffic, so there are less chances for users to bounce from the web page and therefore the income generated. As we can see bounce rate in mobile pages are higher than desktop.
Advertisements are the major source of income for many publishers. Google said:
Every time a webpage takes too long to load, they lose a reader—and the opportunity to earn revenue through advertising or subscriptions. That’s because advertisers on these websites have a hard time getting consumers to pay attention to their ads when the pages load so slowly that people abandon them entirely.
Finally, the speed with the great user experience is one of the major keys behind the success of your website. Activating AMP with AMP Takeover feature on your website speeds up web pages dramatically with no compromise in user experience and ad revenue.